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Making sure all the pieces of your sales funnel are working together to build your business is critical and in the online space, that means setting up a great email marketing strategy.
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Advanced SEO Workshop
A hands-on workshop showing exactly what SEO professionals do to rank their clients’ websites every time!
This skill share will be a combination of workshops and a Ask Me Anything session. Brie and Viola will cover the foundations of a good SEO strategy, keyword research and SEO optimised content creation. They will show you exactly what they do to help clients rank time after time. This is incredibly valuable information, distilled from 10 years SEO experience. They will work on a few of your sites during the presentation, so come and let them check your site
The second part will be a Ask Me Anything to answer your questions about SEO:
Use Adwords for finding keywords and monthly search volume
Use MOZ keyword explorer to get domain authority
Use Agency Analytics for getting ranking data and URLs
Use excel like s SEO professional
Analyse data to create informed keyword research
How to implement this keyword research into SEO optimised content strategy
How to create SEO optimised content
About the speaker
Brie Moreau is an SEO specialist and has over 10 years experience in all areas of digital marketing specialising in SEO, Adwords, google analytics and conversion rate optimisation.
He is currently focusing on DMSS – a Digital Marketing Skill Share conference held in Bali in October 2017 (www.dmiss.io)
starting on 2017-09-27 19:00:00
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Search Engine Marketing also known as SEM is a type of Internet marketing that SEM seeks to further websites by increasing their visibility in the “Search Engine ranking position.”
There are a number of way to do Internet Marketing this way. Paid placement, paid inclusion, PPC (or Pay Per Click) Also a form of SEM.
Search Engine Marketing has been defined as “the practice of buying paid search listings.”
If you have a budget to work with, Search Engine Marketing is one of the best ways to get traffic and leads almost instantly.
Using Keyword Optimization is key in any SEM method.
Some good SEM methods are; tracking and analytics, press releases, blogging, articles, and of course genuinely good non replicated content.
SEO techniques are essential to marketing.
Some basic SEO is:
Title tags, these should be your document title or title elements. Also use of – tags.
Keyword Density, this is how many times a keyword is mentioned on your page.
Back Links, these are links to your page that do not belong to your domain.
Links and Page Rank, you can check your page rank with Google’s Search Engine Optimization tool.
Page Reputation, are the words used to link to the page, and the words used to link to the pages that link to them. This shows how popular your page is. You can also check your page reputation by visiting a site like Alexa.com
Anchor Text, hyperlinks your selected words and lets the Search Engine know what it is about. You won’t get a high ranking with “click here” but would with something like “Google secrets”.
ALT Tags, these are the small text box visible when a mouse is hovered over an image in a web browser, describing what the image contains.
This marketing strategy is essential to any successful online business and should be used as much as possible, due to “Organic” traffic.
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No matter what others might tell you, it takes a little bit of work to make quick money online. If you can put in a few hours of work, it’s entirely possible to create your first $ 1,000 dollars online. The second part you need to complete in order to make quick money online is your landing page setup.
Researching your niche first is firstly paramount to your success online. After doing this you should focus on your landing page. Without a good page, your niche research and traffic driving steps will prove futile. Your page needs to look professional with zero errors. The entire purpose of your page is to retain visitors on your site.
Without a successful page, you will find it difficult to make quick money online. The landing page is key in making you money. Don’t give poor effort in completing this step. It is a major reason for the downfall many Internet marketing campaigns.
I would recommend creating your page out of a WordPress blog. With your landing page, you will either want to write a review for a product you’re promoting or simply put up relevant content to your niche and throw in affiliate links at appropriate places. Other easier alternatives that don’t require you to deal with hosting, script installation, or purchasing a domain are Hubpages, Squidoo, and Blogger. Building content is the best way to increase your SEO ranking and provide a valuable service to your visitors. Plan to update your landing page frequently by adding articles that are keyword rich.
After you post articles and updates on your website, notify the search engines by using a service like Ping-O-Matic. This is important because it lets the search engines know that you have fresh content for potential visitors. Pinging helps a great deal when you’re trying to rank highly for your search terms.
You can make quick money online if you take action on this information. The landing page is absolutely crucial if you wish to make quick money online. It is easy to do right and takes little time. Once you have the landing page you can start building backlinks to drive traffic to your site.
If you’ve ever wanted to make quick money online, then you need to do a little research. IM Formula teaches you everything you need to know in order to make your first $1,000 online.
Recently I presented some brief information on the new Google Instant and what it means to your small business marketing. If you’ve been wondering how Google Instant will impact your search engine marketing program, I suggest you refer to Google Webmaster Central for more details.
According to Google, Instant may lead to an increase in the number of impressions that are being recorded for your website. That’s because search results are being updated as the user types. If the user ultimately wants to search for “dog groomer downtown Chicago open Saturday”, as she types “dog” she will see one set of results, and as she adds “dog groomer” she will see an updated set of results, with “dog groomer downtown” the results will update yet again. Well, you get the picture.
That could seem a little scary if you’re using AdWords to drive traffic. After all, an increased number of impressions with a minimal number of clicks will have a negative impact on your CPC.
But don’t worry. All those updated results will not be counted as an impression, unless the user clicks along the way.
Let’s use the above search query as an example. Let’s say I’m looking for a dog groomer in downtown Chicago who is open on Saturdays. I start to type “dog” and a list of sites is presented. Those sites are not “charged” with an impresson. As I add “groomer” and get a new set of results, those sites are also not charged. But let’s say when I add “downtown” I see a site in the new results that I want to check out, so I click one of the links. All of those sites that were presented for “dog groomer downtown” will get charged with an impression.
Now, let’s look at the other scenario, and that’s Google’s 3 second rule.
Again, we’ll use the dog groomer in downtown Chicago who is open on Saturdays as an example. Let’s say that as I type “dog groomer downtown” a few of the results catch my eye. So I linger on the page for a little while, scanning the results. But then I decide the results aren’t actually for Chicago, so I continue to type the rest of my query.
If I lingered at the search engine results page scanning the listings for 3 seconds or more, those sites are then charged with an impression.
Which means that ultimately, you can end up getting charged with searchers that were never intended for you in the first place.
How will Google Instant effect the future of pay per click – and search engine optimization in general? That has yet to be determined. But I can tell you that my internet marketing colleagues aren’t extremely happy about Google Instant; and to be perfectly honest, neither am I.
I find Google Instant a little annoying and distracting, and I cringe at the thought of what it will do to conversion rates. But I guess only time will tell. In the meanwhile, I’ll keep you posted on the Google Instant updates as the come along.
Karen Scharf, small business marketing consultant, works with small business owners and entrepreneurs. She offers several papers, reports and checklists, including her FREE 4 Simplest Tactics for Increasing Your Customer Base and Growing Your Bottom Line. Download this and many other small business marketing tips now.