Best Google AdWords Tutorial Ever October 2016!
Watch this video to see how to make ads in Google AdWords for search network, display network, and YouTube videos in the newest interface including expanded text and responsive image ads! What I hope you enjoy about this tutorial is the down to earth approach showing the advertisements as I actually make them in my account! Continue learning with me at https://jerrybanfield.com/freecourses/.
Click the time points below to skip to different parts of the video!
3:22 Google AdWords for video tutorial starting with why advertising on YouTube has brought me the highest ROI out of all Google ads!
8:55 Steps for creating a new Google AdWords for video campaign from start to finish including exclusions, targeting, content settings, ad group creation, YouTube video ad setup, which type of ad is best, in stream ad display URL, and where to set the daily budget.
23:51 2 affiliate marketing and advertising systems I use including my https://jerrybanfield.com/resources page showing what I use to manage my business online and a link to my books on Amazon as an affiliate in Google AdWords which did get approved!
27:21 Google AdWords display network campaign setup from start to finish including errors and frustrations with the new longer headline, description text, and image requirements. I hope seeing what I go through helps give you patience for doing it yourself!
39:08 Using YouTube retargeting and remarketing audiences in Google AdWords to show ads to people like you that have watched a video already at the ad group level featuring splitting up a campaign between two different objectives and using canva to make images.
48:05 Starting the Google AdWords search network campaign exploring low cost trademark keywords which have worked well for me in the past to get a high relevance keyword score with low CPC and low cost per conversion most importantly.
What is Google AdWords? Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies and keywords predefined by the advertisers. Web pages from Google and from partner websites are designed to allow Google to select and display the advertising copy selected. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.
AdWords has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $43.7 billion in 2012.AdWords offers pay-per-click (PPC) (cost-per-click (CPC) advertising), cost-per-acquisition (CPA) advertising, cost-per-thousand-impressions, or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing (also known as retargeting). The AdWords program includes local, national, and international distribution.
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